Schering-Plough Brand Campaign

TMA were briefed to produce a new creative campaign for Optimmune, a treatment for KCS (dry eye). The campaign had to be integrated and take into account the different needs of vets and pet owners.

Trade Adverts, Vet Detail Aid, Consumer Leaflets, Leaflet Dispenser, Waiting Room Poster, a Micro site, PowerPoint Sales Presentation and Consumer ‘Starter Pack’ containing a DVD and in-depth guides were all produced.